Prescott was officially designated as Arizona’s Christmas City in 1989 because the city had long been known for its festive holiday events. Today, Prescott offers a multitude of holiday attractions and is increasingly a destination for visitors looking for special ways to celebrate.
In 2022, the city of Prescott and Prescott Chamber of Commerce Foundation formed the official Arizona Christmas City Organization. This organization brought the city’s main holiday events together under one umbrella, enabling event organizers to collaborate on marketing, fundraising, and sponsorship assistance.
The following events now work together within the Arizona Christmas City Organization: the Prescott Holiday Light Parade, hosted by the Prescott Downtown Partnership; the Christmas Parade & Courthouse Lighting, hosted by the Prescott Chamber of Commerce; the Acker Night Music Festival, hosted by the Acker Foundation; and the Whiskey Row Boot Drop, hosted by the Whiskey Row Boot Drop, LLC.
This collaboration will continue to grow and help support each event financially for years to come.