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Changing the Shoe Game with Basketball Shoes Made for Women

Natalie White grew up playing in almost every popular basketball shoe available.  But what she found, time and again, were men’s basketball sneakers disguised as women’s.  Frustrated that there were no basketball sneakers designed specifically for women, Natalie dedicated her time straight out of college to build a brand that puts female ballers first. As she launched her brand, she fired off a cold email to a major retailer and the rest is history.  Natalie is sharing her story and what makes this shoe different. Learn more at or