Renowned two-time NY Times Best-Selling Author Michael Levin says that most business authors simply put, are often boring! That they deliberately try to be bland and middle of the road because they don’t want to offend anyone. Instead, they need to fly their flag high – and need to tell their readers what they stand for. According to Levin, it’s an author’s niche that will make them rich. Learn more about Michael Levin at michaellevinwrites.com.