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2016 College Football Playoff generates $273.6 million for Arizona economy

PHOENIX – The 2016 College Football Playoff (CFP) National Championship generated $273.6 million in economic impact, highest among Arizona’s eight college football title games, according to a study by the L. William Seidman Research Institute at Arizona State University’s W.P. Carey School of Business.

In addition to the economic impact, the survey estimated that $12.2 million in direct state, local and county sales tax revenue was generated from the 2016 College Football Playoff National Championship Game.

“This spectacular news underscores the importance of mega sporting events to Arizona’s economy,” Gov. Doug Ducey said. “When it comes to hosting championship-caliber events, Arizona is a top destination. The economic impact of the game and events is incredible, and the memories and positive experience that our great state offers to visitors is invaluable.”

The 2016 CFP National Championship Game far outpaced Arizona’s previous college football championship games, including all four Bowl Championship Series title games:

•             2016 CFP National Championship: (Alabama-Clemson): $273.6 million

•             2011 BCS National Championship: (Auburn-Oregon) $204 million

•             2007 BCS National Championship: (Florida-Ohio State) $171.5 million

•             2003 BCS National Championship: (Ohio State-Miami) $153.7 million

•             1999 BCS National Championship: (Tennessee-Florida State) $133 million    

–All figures from ASU W.P. Carey School of Business studies

 An estimated 65,401 visitors came to Arizona for the 2016 College Football Playoff National Championship Game and stayed an average of 3.88 nights. Visitors who attended the game spent an average of $467.93 per day and those who did not attend the game spent an average of $523.93 per day, according to the survey.

Organizers estimated that 100,000 people flocked to downtown Phoenix for ancillary events at the Championship Campus Presented by Ak-Chin Indian Community, with another 100,000 attending other game-related events downtown. 

In an effort to drive business development, the Arizona Organizing Committee hosted a CEO Forum in partnership with the Arizona Commerce Authority. The program offered a first-hand look at the opportunities in Arizona to out-of-state business leaders who are considering relocating or expanding their businesses. Events included a Governor’s reception, professional development and tourist activities.