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NEW YORK, July 15, 2014 /PRNewswire/ -- Wealth-X's Luxury Industry Sentiment Index (LISI) fell by 14% from its level in the previous quarter, but the latest edition of the Wealth-X Luxury Sentiment Survey released today shows that brand executives see experiential marketing targeted at ultra high net worth (UHNW) clients through events as a valuable tool for successful customer engagement and retention.
The drop in the LISI is due to uncertainties about global macro-economic stability and future demand, making survey participants more cautious in their outlook.
Although organizing events is seen as a key strategy to boost business amidst this economic uncertainty, nearly 40% of the survey's respondents do not calculate the return on investment (ROI) of their events. However, among those who did, 72% found that the ROI of their events was higher than that of other marketing initiatives.
Other key findings from the report are:
Wealth-X is the world's leading ultra high net worth (UHNW) intelligence and prospecting firm with the largest collection of curated research on UHNW individuals, defined as those with net assets of US$30 million and above. Headquartered in Singapore, it has 13 offices on five continents. (www.wealthx.com)
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