Better choice now available for Canadians to indulge their sweet cravings - AZTV7/Cable 13, Me-TV 7.2, HSN 7.3, Phoenix-Prescott, AZ

Better choice now available for Canadians to indulge their sweet cravings

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SOURCE Dare Foods Limited

Real Candy, Made Better for sweet-loving Canadians

KITCHENER, ON, July 7, 2014 /CNW/ - Dare Foods Limited has introduced a new way for consumers to indulge their sweet tooth in a better way with Dare Candy Co. REALFRUIT Berries and REALFRUIT Chews.

Now available, all REALFRUIT products are made with real fruit juice, natural fruit flavours and no added colours and contain no gluten, making them a great choice for guilt-free snacking. REALFRUIT Berries are also gelatin-free offering a tasty alternative for those looking to avoid animal gelatin in their diet. REALFRUIT Chews are individually wrapped making them the perfect on-the-go snack.

The launch of REALFRUIT Berries and REALFRUIT Chews helps bring to life the Dare Foods Made Better promise, which is dedicated to providing delicious and better-for-you snacks by using the very best ingredients and taking inspiration from consumer needs. These new treats demonstrate that great tasting candy can be made better.

"Canadians love to snack and are constantly in search of "better-for-you" options. We aspire to make great-tasting treats that Canadians can feel better about enjoying," said Melodie Farina, Brand Manager, Dare Foods Limited. "Ultimately, we want to offer consumers' choice by creating candy that is made better and still tastes great."

The new REALFRUIT Berries 160g bag and REALFRUIT Chews 140g bag are available at major grocery and mass merchandise stores across Canada. They have a suggested retail price of $2.49 per bag.

Visit www.facebook.com/DareCandyCo to learn more.

About Dare Foods Limited
Dare is a Canadian, family-owned company with a 120-year history of providing Canadians with the quality products that make every snacking, entertaining and lunchbox occasion better. The company was a pioneer in offering peanut-free food solutions, and continues to develop delicious new cookies, candies, fruit snacks, crackers and fine breads to satisfy the changing needs of Canadian families. Key brands include Breton, Bear Paws, RealFruit, Whippet, Simple Pleasures, Boulangerie Grissol and Wagon Wheels. With six plants and more than 1,100 employees in North America, Dare is headquartered in Kitchener, Ontario.

For more information about the company and its brands, please visit www.darefoods.com.

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