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Campaign Kicks Off With an Office Takeover in NYC on Take Your Dog To Work Day® on June 20
LOS ANGELES, June 24, 2014 /PRNewswire/ -- Dogswell® today launched the "Unleash the Happy" campaign in celebration of the company's 10th anniversary. The campaign will feature a series of videos highlighting "surprise and delight" moments to tackle everyday human problems like boredom, anxiety and stress. In the first video, captured on Friday, June 20, Dogswell unleashed the happy on an office of unsuspecting stressed out New Yorkers in honor of Take Your Dog To Work Day®.
Animal lovers are invited to see the result of the Take Your Dog To Work Day® office takeover here: https://www.youtube.com/watch?v=jw1YpGtHiJo. Dogswell believes that better nutrition leads to longer, healthier and happier lives for pets, which in turns makes for healthier and happier humans. For ten years, the company has been making premium treats and foods packed with nutritious ingredients and supplements to help dogs run faster, smile wider and wag their tails like there's no tomorrow.
"The link between healthy and happy dogs and happy people is real," said Dogswell CEO Brad Casper. "The Dogswell brand stands for food and treats that help dogs be at their healthiest and happiest and we're excited to unleash these dogs on unsuspecting humans in fun, unexpected ways."
For more information on the "Unleash the Happy" campaign, visit www.dogswell.com.
*Take Your Dog To Work Day® and the TYDTWD Logo are trademarks of Pet Sitters International, Inc., and are used with permission.
DOGSWELL is a leading supplier of premium, innovative pet food and treats that do good. Founded in 2004, the Los Angeles-based company was built on the belief that better nutrition leads to longer, healthier and happier lives for pets. DOGSWELL offers four lines of food: LiveFree, HAPPY HIPS, VITALITY and NUTRISCA. DOGSWELL also offers a wide variety of treats including Jerky Bars™, Jerky Strips, Raw Freeze Dried Bites, Grillers, Artisan Meats Sliders and Deli Slices and Crunchy treats for cats. DOGSWELL products can be found in pet specialty stores, supermarkets, and neighborhood pet retailers nationwide. For more information, please visit www.dogswell.com.
Edelman Public Relations
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