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-Android tablets and smartphones account for 66 percent of total e-commerce sales globally
-The highest average purchase value made on mobile devices (US $364.80) is for hotel bookings
NEW YORK and PARIS, June 24, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today revealed new consumer e-commerce insights in its Q1 2014 Mobile Flash report that demonstrates how mobile plays an increasingly critical role in effectively reaching consumers. The report represents the Internet browsing and shopping behavior of the more than 920 million unique global Internet users that Criteo's advertisements reach.
This Mobile Flash report examines mobile advertising and its impact on e-commerce. Key takeaways include:
"Every quarter we're analyzing robust mobile data from close to a billion Internet users that we leverage to offer advertisers deeper insights that can help better shape their campaigns," said Jason Morse, VP Mobile Product at Criteo. "We're seeing some very exciting opportunities start to emerge for advertisers in mobile right now. The fact that mobile devices are responsible for a rapidly growing share of e-commerce sales, representing millions of dollars, makes it hard for advertisers to ignore the possibilities with mobile campaigns."
To download Criteo's complete Q1 2014 Mobile Flash report, please visit: http://www.criteo.com/en/mobile-flash-report-incremental-marketing-opportunities-advertisers
For more information about Criteo and its technology, please visit www.criteo.com.
Criteo is a global leader in digital performance advertising, working with over 5,000 companies around the world. Criteo has over 800 employees in offices across the U.S., Europe and Asia serving more than 40 countries.
For more information, please visit http://www.criteo.com.
 comScore, March 2014
 APAC Developed countries include Japan, Hong Kong, South Korea, Singapore, Taiwan, Australia and New Zealand
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