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Variety Launches Dirt, A New Section Focused On High-End Digs
LOS ANGELES, June 18, 2014 /PRNewswire/ -- Variety, the entertainment industry's leading source of news and analysis in print and online, has hired Mark David, aka The Real Estalker, as the publication's real estate editor. Under the new Dirt umbrella, David will provide up-to-the-minute news on high-end industry-centric real estate transactions across the country. His popular Real Estalker column will appear exclusively on Variety.com as news breaks, and in the weekly Variety magazine, providing fresh content and recapping the week's biggest sales and hottest real estate news.
Enlisting the voice of the mysterious and sometimes acid-tongued "Your Mama," The Real Estalker will feed the voracious appetites of today's entertainment industry watchers with glimpses into the finest properties owned by celebrities and industry executives, highlighting major selling points and property values, and, when called for, snarking about poor decor choices or the sordid details of why certain individuals might be selling or moving.
"I couldn't be more excited and gratified to dish celebrity real estate dirt alongside the top notch team of showbiz reporters at Variety," said The Real Estalker, Mark David.
The Real Estalker is a fun and juicy read, meant to entertain above all else, and will bring a new boldness, energy and edgy voice to Variety's long-standing coverage of the entertainment real estate market. The addition of The Real Estalker marks yet another addition to the growing Variety editorial team and coverage since it was acquired by PMC in October 2012.
"There are very few people in Hollywood who aren't keenly interested in high-profile real estate transactions," says Variety's Editors-in-Chief Claudia Eller, Andrew Wallenstein and Cynthia Littleton. "And there's no one who has better intel and a more distinctive voice on the subject than Mark David. We are thrilled that he has joined our Variety family."
Variety and Variety.com provide the industry with the most comprehensive coverage of motion pictures, television and the digital space. With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of entertainment business with technologically advanced website and new weekly print edition, offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. The Variety Group – Variety, Variety.com, Variety Insight, LA 411, NY 411 – is owned by Variety Media, LLC, a division of Penske Media Corporation.
Penske Media Corporation (PMC) is a leading digital media and publishing company founded by Jay Penske in 2004. One of the world's largest digital media companies in the world, PMC operates more than 20 websites as well as 40 annual events and conferences. PMC's unique and growing portfolio of brands publishes the web's best original content in entertainment, sports, breaking news, media, finance, technology, fashion, beauty, and health. PMC Studios, Deadline.com, Variety, OnCars, HollywoodLife, ENTV, India.com, Movieline, TVLine, BGR, AwardsLine, LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit: www.PMC.com or its digital properties directly.
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