Keen and Philips to Present Next-Generation Approaches to Marketing Optimization and Forecasting - AZTV7/Cable 13, Me-TV 7.2, HSN 7.3, Phoenix-Prescott, AZ

Keen and Philips to Present Next-Generation Approaches to Marketing Optimization and Forecasting

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SOURCE Keen Strategy

RALEIGH, N.C., June 10, 2014 /PRNewswire/ -- Greg Dolan, Managing Partner at Keen Strategy, will present at this year's North American Insight Innovation Exchange, held June 16-18 in Atlanta, GA.  Eric Smith, Director of Marketing Effectiveness and Online Retail Analytics at Philips, will join him for the presentation, scheduled to take place at the Georgia Tech Hotel and Conference Center on June 18 at 10:40 am. Dolan and Smith will present Next Generation Decision Analytics: Insights with Impact. Informing better ongoing marketing investment decisions to a group of Marketing and Market Research industry leaders.

Insight Innovation Exchange (IIeX) is a leader in trends and emerging technologies in the insights industry, with a singular focus on advancing the business value of insights.

"When Keen attended IIeX in Amsterdam this past February, we were impressed with the quality of insights shared and the topics discussed," said Dolan. "We were excited about the opportunity to bring our point of view to the table – but it wasn't enough to just attend, we really wanted to be an active part of the conversation."

The presentation will focus on a recent case study highlighting Keen's work with Philips, outlines the superior results driven by new approaches to decision analytics. Those in attendance will leave with an understanding of the "next generation" of tools designed to drive improved ongoing marketing decisions, with a specific emphasis on the advantages relative to traditional tools. Attendees will gain insight into how to optimize marketing investments dynamically while understanding the financial trade-offs (i.e. short-term revenue vs. long-term shareholder value) and risk profiles of various spending scenarios.

Those who are unable to attend the talk on June 18 will find a link to the presentation on Keen's website in the coming weeks.

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