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Premier personal finance website GOBankingRates showcases Air Force FCU's auto loan rate drop to the lowest rate in Texas, leveraging Twitter and Facebook to individualize the car-buying experience
SAN ANTONIO, June 4, 2014 /PRNewswire/ -- Gearing up for the summer auto-buying season, GOBankingRates recognizes client Air Force Federal Credit Union for its social media savvy strategy to promote its auto loan rate drop to 1.49%1, the lowest rate offered in the state of Texas.
As a creative way to inform borrowers of the competitive rate, which officially dropped April 15, Air Force FCU encourages its members to use the hashtag #FavoriteCar on social media to personalize and share their car purchasing experiences.
"Air Force FCU is one of the few local institutions that has recognized the importance of affordable products and a strong digital presence," said Casey Bond, editorial director of GOBankingRates. "Between offering the best auto loan rate in the state, a highly intuitive online application process and engaging social media campaign, Air Force FCU is expertly meeting the needs of its diverse membership."
Furthermore, the San Antonio-based credit union's current auto loan rate is nearly three times lower than the average rate for a four-year term, according to GOBankingRates' interest rate database.
"Our cars are more than just a mode of transportation; our cars become a part of our lives," added Danny Sanchez, vice president of marketing at Air Force FCU. "Air Force FCU is here to help members afford the car they need, regardless if it's a first car or a dream car. The #FavoriteCar campaign lets our members share what makes their cars special; it makes the transaction a human one."
About Air Force FCU
As a not-for-profit financial cooperative, Air Force Federal Credit Union has been entirely member owned since the creation of its charter in 1952. Air Force FCU currently has nearly 40,000 members worldwide, as well as more than $370 million in assets. For more information, visit www.airforcefcu.com.
1 Rates are subject to change.
GOBankingRates.com (www.gobankingrates.com) connects consumers with the best credit unions, banks and interest rates nationwide, aggregating over 11 million rates from more than 6,000 institutions.
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