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BALTIMORE, May 2, 2014 /PRNewswire/ -- Writing a professional press release is neither magic nor rocket science. Mickie Kennedy, founder of PR distribution service eReleases (http://www.ereleases.com), has distilled the essence of the craft into a straightforward and user-friendly book, the "Beginner's Guide to Writing Powerful Press Releases." With this powerful tool in hand, small businesses and sole proprietors can eloquently get their message out to the world. The newest edition of the beginner's guide is currently for sale on Amazon and available as a free download at http://www.ereleases.com/offer/beginnersguide.html.
"Writing a press release may seem daunting at first," remarked Kennedy. "However, when you keep some basic concepts in mind, it's easier than most people think. Outsourcing the work is an option, but you introduce several unknowns into the equation. Will the writer understand your vision? Will the release speak to the right audience? At the end of the day, the best person to tell your story to the media is you."
The beginner's guide covers all the bases, from the individual components of a press release to reasonable expectations and next steps following distribution of that first press release. More generally, the book demonstrates how press releases fit within a larger public relations campaign.
Kennedy added: "Because the newswires today are so wonderfully democratic-releases from giant multinationals and mom-and-pop shops are on the same platform-the factors that separate a serviceable press release from a great one is the quality of the writing and the clarity of the messaging."
What readers won't find in the "Beginner's Guide to Writing Powerful Press Releases" is a lot of digital ink spilled on the topic of SEO. Since the implementation of Google's SEO-zapping algorithm update, affectionately known as Panda, web content designed solely to lure in search engines and inflate search rankings has been swept aside. In other words, keyword and backlink stuffing are no longer viable. But fear not: the traits that define a great press release haven't actually changed. Newsworthy information that communicates to a specific audience in clear language is all that's needed to get the right kind of attention and ensure long-term visibility.
In founding eReleases, Kennedy operated from the belief that everyone deserves quality and affordable press release distribution. For many, crafting an attention-getting, newsworthy release feels like the first big hurdle of many; the newest edition of the beginner's guide helps make the first hurdle more manageable, so that business owners can devote more time to growing their operation.
In its sixteenth year of business, eReleases is the low-cost leader of press release distribution and writing services. eReleases was founded on the principle that professional press release writing and targeted press release distribution should not be out of reach for small and medium-sized businesses. In 2009, the company launched CauseWire™ (http://www.ereleases.com/causewire/), a press release service for nonprofit organizations. eReleases.com features press release tips and resources for visitors who want to learn more about press releases through its PR Fuel website and newsletter.
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