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SOURCE Avianne & Co.
Avianne & Co. creates 22-carat ring for rapper Future
NEW YORK, May 2, 2014 /PRNewswire/ -- Future's go-to jeweler, Avianne & Co., created a custom 22-carat pinky ring featuring a canary diamond to help him celebrate the release of his sophomore album, "Honest," which debuted at No. 2 on the Billboard 200 chart and sold 53,000 copies in the U.S. in its first week.
The 14-karat solid yellow gold pinky ring created for Future took three to four weeks to create and retails at more than $33,600 for the base of the ring. Pricing varies depending on the center stone choice. For Future, the ring featured a natural canary princess cut diamond at the center of the ring.
"We are pleased Future continues to choose Avianne & Co. to take part in his life-changing events," said Avianne & Co. President Joe Avianne. "From creating an engagement ring for his bride-to-be to pendants for members of his team and now this canary pinky ring to celebrate his best-selling album, we are honored to be Future's jeweler of choice."
In anticipation of his album release, Avianne & Co. created a new pendant for Future and his team. The pendant features an eagle and the words "Free Bandz," which is the record label that he founded in 2011 and currently distributes through Epic Records. Avianne and Co. created smaller pieces for members of Future's team and label mates.
In March, Future was on The Wendy Williams Show, where he discussed the 15-carat engagement ring that he helped design and gave to fiancee and "Body Party" singer Ciara in October 2013. The center of the engagement ring features a "Past, Present and Future" design containing flawless emerald cut diamonds surrounded by an eternity band. It took Avianne & Co. approximately four weeks to create the stunning piece.
Future is a longtime client of Avianne & Co., which is located in Manhattan's famed Diamond District. Avianne & Co. Jewelers is a premier fine jewelry source for celebrities, entertainers and athletes. First- and second-generation immigrants founded the family business in 1999, and Avianne & Co. has since built a reputation for custom and high-end pieces, including elegant diamond necklaces and bracelets, exquisite engagement rings and wedding bands, watches and chains for its celebrity and executive clientele. Famous personalities purchase custom jewelry exclusively from Avianne & Co., including Derrick Williams, Ne-Yo, Lil Wayne, Cam'Ron and Nicki Minaj. Those pieces are featured in major news outlets, including Forbes and XXL. Avianne & Co. survived the economic recession at a time when historic jewelry businesses were shutting down in the heart of America's NYC Diamond District. Avianne & Co.'s store is located on West 47th Street between 5th Avenue and 6th Avenue (Avenue of the Americas) in midtown Manhattan, within walking distance of many New York attractions. For more information, visit www.avianneandco.com or call 888-243-4344.
For additional information, interview and image requests, contact public relations firm, Axia Public Relations at 888-PR-FIRM-8, ext. 700.
Marjorie A. Comer
Axia Public Relations for Avianne & Co.
888-773-4768, ext. 312
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