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2013 Annual Report Identifies Combination of Quality, Viewability and Consistent Measurement as the Key Elements Needed for Digital to Successfully Grow as an Industry
NEW YORK, May 1, 2014 /PRNewswire/ -- Vindico®, the leading digital video advertising platform, announced the results of its 2013 Annual Report today. Findings show only 34 percent of digital video ads are rated as "high quality" by Vindico's AdtricityTM, which measures and rates placements based on a variety of metrics including: viewability, player size, location on page and traffic sources. Analysis of the data concludes the digital video industry will need to focus on a combination of quality, viewability and consistent measurement in order to compliment marketing's biggest giant – television.
"Brands and advertisers are increasingly looking to digital video as a means of connecting with the right consumer and telling their message in unique and interesting ways," said Matt Timothy, president of Vindico. "To accomplish this, the industry must accept the growing importance of measuring quality, as well as understand the unique challenges of viewability and adopt consistent measurement across the board. 2013 was the year this started to happen."
Key insights in the report include:
Vindico's full 2013 annual report can be found here.
Vindico is the first ad management platform dedicated exclusively to video and currently manages more than one-third of all digital video ads in the US. Vindico's enterprise platform for brands and agencies provides a single solution to deliver, create, measure and buy all of their digital video ad activity. Through proprietary technologies such as Adtricity and the Vindico Bid Manager, Vindico builds a safe and trusted market for media investment and industry growth. Adtricity is a trademark, and Vindico is a registered trademark, of Vindico LLC. For more information, please visit www.vindico.com and follow us on Twitter @Vindico_group.
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