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SOURCE NOHO, Inc.
Increased Consumer Demand for NOHO Gold Premium Lifestyle Beverage
SCOTTSDALE, Ariz., May 1, 2014 /PRNewswire/ -- Scottsdale, AZ based company NOHO, Inc. (OTCBB: DRNK) announced today the expansion of its product, NOHO Gold, a Premium Lifestyle Beverage, to all Opium Group properties located in Miami, Florida.
The Opium Group is one of the country's most successful hospitality conglomerates operating Miami's top 4 nightclubs; Mansion, Cameo, Mokai and SET. The Opium Group is a driving force behind South Beach's on-going cultural renaissance and has been featured in numerous press outlets for drawing A-list celebrities and international jet set to Miami Beach. They are thrilled to be partners and now carrying NOHO Gold premium mixer at all of their bars and nightclubs.
"The Opium Group is pleased to partner with NOHO, Inc. to offer groundbreaking products like NOHO Gold's Revitalizing Drink to our customers," said Peter Vita, Executive Vice President of Business Development of The Opium Group. "NOHO is a revolutionary product that is synonymous with the types of products our customers are seeking when visiting our venues."
"This partnership is a major revenue driver for NOHO in Miami," stated Sean Stephenson, President of NOHO, Inc. "As we continue our aggressive growth strategy we are looking for partners that can drive massive case volume, and The Opium Group is definitely on that level."
"The response and demand for NOHO Gold has been incredible; when speaking with new venues, it is apparent that they are really excited about the new revenue stream that NOHO provides," stated Jay Grdina, CEO of NOHO, Inc. "Club owners are elated that they can offer a healthy alternative to energy drinks dangerously used as a mixer. I really enjoy Opium Group's night clubs and can't wait to order one of NOHO's mixed drinks from their menu."
The highly sophisticated NOHO Gold follows the extremely popular NOHO "The Hangover Defense" 2 oz. shot. NOHO Gold was developed with two purposes in mind, to be the perfect daytime and evening sipper as well as a premium universal mixer that mixes extraordinarily well with a multitude of alcoholic beverages. NOHO Gold is a healthy product as it is NOT an energy drink and contains zero "energy ingredients."
NOHO has rapidly expanded over the past year. In September, they announced their national distribution deal with the U.S.' leading distributor, Southern Wine & Spirits, and in December, NOHO revealed their expansion deal to distribute to all Light Group properties in Las Vegas and Miami. Last month, Early Light Industries launched NOHO Asia, which allows NOHO to now distribute its premium and functional lifestyle beverages throughout Asia – including Hong Kong, Macau, Singapore, Taiwan and main land China. Distribution is expanding every month both nationally and internationally and NOHO will soon be available worldwide.
About NOHO – Premium and Functional Lifestyle Beverage
Distributed by Dolce Bevuto, Inc., a wholly owned subsidiary of NOHO, Inc., NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage" Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and vitamins, and NO energy components making it just as healthy as it is reliable.
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