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SOURCE TipTap Lab
CAMBRIDGE, Mass., Feb. 5, 2014 /PRNewswire/ -- Today, TipTap Lab announced the release of the Psychology API, a data collection platform allowing developers to capture and measure psych data to personalize customer interactions. TipTap Lab's Psychology API is the industry's first API to collect a complete psychological profile of customers by directly capturing and measuring personality traits, values, expertise, tastes, and preferences. Organizations can now better personalize user experiences while addressing privacy concerns associated with behavioral tracking.
"We have proven psych data can be leveraged and applied to improve key personalization measurements such as user engagement and conversion rates," said Dan Cudgma, President and Co-founder of TipTap Lab. "Consumers are now demanding meaningful, long-lasting personalized customer experiences. Incorporating psychology into technology is the best way to deliver upon those expectations."
TipTap Lab's Psychology API is built around its Image Selection Tasks, an engaging, game-like way of collecting psych data. Calls to the API deliver Image Selection Tasks to your users and return the scores for each trait collected; this provides organizations with a direct and objective assessment of a customer's psychological profile without exposing any personally identifying information.
"We employ advanced psychometric techniques to build the most reliable and valid psychological measurements possible, and to bring a new kind of psychological data to developers, marketers, and researchers across the Internet," said VP of Research, Kyle Thomas. "The data is dense (the ratio of usable information to data is very high), easily interpretable, and is derived from scientifically validated instruments, which is why it can provide such a high level of predictive validity and actionable insight."
TipTap Lab's Psychology API enables developers to create stronger personalized connections between people, products, and brands, and improves customer loyalty programs, recommendation systems, and product reviews. TipTap Lab's Psychology API is offered today as a technology and services solution with a free trial, and packages starting as low as $99 per month.
About TipTap Lab
TipTap Lab is a technology and consulting company using a unique psychological approach to help companies build personalized products and better connect with consumers.
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