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SOURCE Strategy Analytics
Low Trust in Mobile Service Operators Contributes to Negative Expectations
BOSTON, Nov. 4, 2013 /PRNewswire/ -- As the launch date for 4G services in China draws closer, Chinese consumer attitudes towards 4G technology are seemingly not where operators would like them to be. In a new report from the Wireless Devices Lab (WDL) Service at Strategy Analytics, "Chinese Smartphone Owners Profile 2013", more than 80 percent of respondents were not satisfied with their current mobile network speed. Moreover, less than 10 percent indicated they would pay for a 4G network.
"The low trust that Chinese consumers have with their mobile service providers is the main reason for lack of willingness to pay for 4G networks," commented Alvin Wu, report author and analyst at Strategy Analytics' Wireless Device Lab. "Dissatisfaction with their existing 3G network speed has contributed to the negative expectations that consumers have with the 4G network," added Wu.
As 4G/LTE capability penetrates into more handsets at lower price points, a general emphasis on faster connectivity and better coverage is likely to resonate most strongly. "Chinese operators need to devote more effort on providing previously promised services and improve Chinese consumers' level of satisfaction," continued Wu.
The "Chinese Smartphone Owners Profile 2013" report presents the findings of Strategy Analytics' latest consumer study in China. Investigating the needs and behaviors of Chinese smartphone users, key findings of this study include smartphone purchase priorities, purchase influencers, consumer attitudes towards dual-SIM smartphones, pre-paid versus post-paid plans, and innovative and future smartphone features and services.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. Click here for more information.
About Wireless Devices Lab
The Wireless Devices Lab forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviours, motivations and interests within automotive, wireless devices, connected home and digital media research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information
US: Paul Brown, +1 617 614 0723, firstname.lastname@example.org
Europe: Alvin Wu, +44 (0)1908 423 616, email@example.com
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