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SOURCE: BB Direct
Just in time for the winter travel season, BB Direct, a provider of marketing data to the mailing list reseller industry, has completed enhancements to the BB Direct Winter Travel Database. New additions to the file include consumers looking to take a winter vacation or those that have made winter travel plans in the past.
Cape Coral, FL (PRWEB) January 21, 2013
Data provider to the direct marketing industry, BB Direct, has released a new direct marketing database aimed at consumers with winter travel plans. The new Winter Travel database includes those traveling in the winter (or that have expressed a desire to make winter travel plans), have made past winter travel purchases, or have an interest in winter related activities.
Perfect for travel agencies, ski resorts and other winter related businesses, the BB Direct Winter Travel Database allows marketers to target only consumers with an interest in winter related travel offers. Direct marketing lists compiled from the file include demographic specific filtering options giving marketers complete list flexibility. With hundreds of demographic selections to choose from including household income, age, gender, presence of children, and ethnicity, the BB Direct Winter Travel allows for a fully customizable direct marketing campaign.
While the demographic selections associated with the file can produce an accurate and responsive list, marketers looking for a further targeted list are able to choose from an array of winter travel related filtering options such as interest in winter travel and winter activities, past purchase of holiday travel (airfare, travel packages and tours, lodging), and propensity to take a winter vacation.
Additionally, the BB Direct Winter Travel marketing file includes output of postal address, telephone number, and email address for multi-channel marketing efforts. Deliverability of the file is high as the file is updated regularly to for accuracy and in compliance with all necessary regulations.
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.
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